Beet It US is a direct-to-consumer wellness and sports nutrition brand focused on beet juice–based products. The website presents its catalog around categories such as Beet It Sport, Organic Beet Juice, and recovery-oriented products like Regen Cherry+, giving visitors a clear category-led storefront. The brand highlights a range of award-winning natural nitrate products made from beet juice and also features gels, performance shots, and organic shot formats across the site. Beet It positions its products around sports, recovery, and general health themes, while also supporting the storefront with sections such as Science, Ambassadors, Blog, FAQ’s, and Our Story. On the homepage, the company states that its products are 100% natural, award winning, and approved by athletes, and it also notes Informed-Sport testing for banned substances. The website further emphasizes batch testing, beetroot-only nitrate sourcing, and consistent nitrate content as key brand-positioning points. Beet It also states that its shots have been used in 300+ published medical and sports performance research papers since 2009, reinforcing the site’s science-led identity. Overall, Beet It US presents itself as a niche online retailer in the beet-based performance nutrition space with a product-led and information-supported storefront.